Dubai · Ready to wear

Made once, worn like it was yours.

Kaftans, coord sets and three-piece ethnic wear, cut in small runs.

01 — In the studio

New this season

All 64 pieces
02 — Four collections

Find it in one step

03 — How it works

No hunting.
No eight pages of grid.

04 — Everyday

Under AED 500

The pieces you reach for without thinking about it.

Shop everyday
Ayesha Mukri piece
05 — The label

One piece,
one woman.

Ayesha Mukri has been making clothes since she was a teenager. The label grew out of that — Middle Eastern, Pakistani and fusion cuts, made in Dubai in runs small enough that she still sees every piece.

Nothing here is mass produced, and nothing is permanently on sale. That is the whole idea.

Read her story
06 — In the round

For the evening

Embroidery, sequins and silk — for weddings, Eid and everything that deserves it. Drag to turn the gallery.

Shop evening

Know when the next pieces land

Small runs sell out. One email when something new is in the studio — nothing else.