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Dubai, UAE

One piece,
one woman.

Ayesha Mukri has been making clothes since she was a teenager. What started as a habit became a label — Middle Eastern, Pakistani and fusion cuts, made in Dubai in runs small enough that she still sees every piece before it leaves.

An Ayesha Mukri piece

What we make

Four things, done properly. Kaftans that fall well and are easy to wear. Coord sets designed as a pair, not assembled from separates. Three-piece ethnic wear — shirt, trouser and dupatta, complete. And fusion pieces and tunics that take an eastern cut and give it a western line.

Fabric does most of the work: silk, crushed silk, chiffon, georgette, organza, linen and lawn, with embroidery and sequin work where a piece calls for it.

How it is made

In short runs. A print is cut once and then it is finished. It means we sell out, and it means the piece you wear is unlikely to walk into the room on somebody else.

It also means we do not discount. There is no permanent sale here, no countdown, no seventy-percent-off banner. The price on the piece is what it costs to make it properly.

Where we deliver

Across the UAE — free over AED 500, flat AED 25 below that, next day in Dubai. GCC and international on request.

If you are unsure about a size, message us on WhatsApp. We would rather answer first than take a return later.

The studio

Sixty-four pieces,
ready to go.

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